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Bike fit specialists Keswick Cycle's and Serotta's philosophy of bike
customization differs from other shops in one fundamental way. Other
shops and frame builders subscribe to the notion that a bike can
be tailored to you based on formulaic measurements. They may as
well be fitting you for a custom chair, oblivious of the fact that
a bike doesn't merely accommodate your body, but actively expresses
it. We believe - we know - that the very individual way you move
on a bike is the point of departure for designing your dream bike.
So we begin with no pre-conceptions, no template. Yours is a bike
that has never existed before. We are at Square One, open and ready
to learn about you.
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First
your Keswick Cycle Serotta-certified Fit Technician gets to know
you in the interview. Why do you ride? How do you ride? What is
your injury history? Any personal asymmetries, such as one leg longer
than the other? Any problems with your old bike? Lastly, what are
your goals and aspirations as a rider?
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Next, your flexibility and core strength are assessed to nail down your range of motion, and your ability to comfortably hold a position. The aim is to build a bike that moves with you, within the range of your strengths and limitations, not against you. We study your positional coordinates as you spin the pedals, looking for the place where your movement fires most effectively - where power, endurance, comfort, and to varying extents aerodynamics, are optimized. Following the kinetic chain, we can then accurately determine the coordinates your fit will be based upon. |
When
you get on the Serotta Size Cycle, our infinitely adjustable sizing
tool, the fit specialist can observe your good and bad postural
habits, see your pedal stroke in action, judge how relaxed you are
in the saddle and how easily you're able to draw in large volumes
of air. Step by step, we work with you to piece together a complete
picture of you as a cyclist.
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Other systems rely on static measurements of dubious
precision. The only useful ones derive from a matrix of information
that is you - how your body moves, breathes, flexes, and works around
injury. When our competitors say "custom," what they really mean is, "what margin of error will you tolerate?" The Serotta fitting system is every bit as exacting: our reputation stands on it. There's no detour to achieving your signature ride. Prepare to give up an hour or more in the fit process alone. Considering it's a mini-Master's degree in becoming a more enlightened rider, you'll have to agree it's time well spent. |
Even
if measurements could predict true "fit," anatomic accuracy could
only be achieved with X-ray or MRI machines, tools not commonly
found in bike shops.
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The moment of truth is when you climb on your new bike and click in. In an instant you'll know this is miles beyond your old expectations of fit. Your bike is nothing less than an extension of your body. When you do decide to take your riding experience to the next level we welcome you to come into Keswick Cycle and meet our bike fitters and our entire service and sales staff. We understand that when you are purchasing a bike of this caliber, it's not just the bike you are purchasing but you are also forming a relationship with a bike shop in which you need to trust and feel sure they are able to service your needs and the bikes needs. |
Keswick Cycle has three trained Serotta fit technicians on staff to accommodate you and your hectic schedule. Brian Hackford , Tom Tompkins and Andy Copleman are all experienced fit techs and can answer all your questions and concerns.